Update: 16.10.2023
Last week: 40 week 2023 (02.10.2023 - 08.10.2023)
Last full month: September 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 236 | 5.4% | 37.6% | 5 | 746 041 | 7.8% | 75.6% | 5.5 | -8.7% |
| MoM | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| YTD | 58 498 | -33.1% | 41.9% | -11.9 | 30 612 624 | -25.7% | 76.3% | -5.8 | -14.1% |
| MAT | 77 427 | -29.4% | 43.1% | -9.3 | 39 102 558 | -23.3% | 76.5% | -4.5 | -14.1% |
| KAPSIKAM | |||||||||
| WoW | 16 016 | 6.3% | 2.4% | 0.3 | 8 505 081 | 6.4% | 3.1% | 0.3 | -5.7% |
| MoM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| YTD | 628 754 | -19.7% | 2.3% | -0.4 | 274 114 386 | -15.3% | 2.6% | -0.3 | -6.2% |
| MAT | 890 393 | -16.0% | 2.5% | -0.3 | 375 976 502 | -13.8% | 2.8% | -0.3 | -7.1% |
| MILDRONATE | |||||||||
| WoW | 51 075 | -4.2% | 13.2% | 0.6 | 42 379 063 | -1.9% | 15.3% | 0.8 | -5.9% |
| MoM | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| YTD | 2 209 336 | -39.3% | 10.2% | -3.4 | 1 637 626 290 | -25.1% | 11.9% | -2.2 | -19.0% |
| MAT | 2 973 702 | -38.8% | 10.4% | -3.2 | 2 155 771 822 | -18.9% | 12.0% | -1.3 | -19.7% |
| SULFARGIN | |||||||||
| WoW | 1 968 | -11.8% | 0.6% | 0 | 1 191 392 | -9.8% | 0.9% | -0.1 | -4.7% |
| MoM | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| YTD | 100 619 | -15.3% | 0.7% | -0.1 | 55 056 550 | -10.0% | 1.1% | -0.1 | -2.8% |
| MAT | 125 515 | -21.1% | 0.7% | -0.2 | 69 041 932 | -14.8% | 1.1% | -0.2 | -4.3% |
| VIPROSAL | |||||||||
| WoW | 15 380 | 3.1% | 2.2% | 0.2 | 5 978 232 | 3.5% | 2.1% | 0.2 | -5.4% |
| MoM | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
| YTD | 604 874 | -34.8% | 2.1% | -0.9 | 220 554 518 | -41.5% | 2.0% | -1.2 | -7.3% |
| MAT | 814 717 | -38.4% | 2.2% | -1.1 | 299 701 308 | -43.5% | 2.1% | -1.3 | -8.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 58 498 | -33.1% | 41.9% | -11.9 | 30 612 624 | -25.7% | 76.3% | -5.8 | -14.1% |
| KAPSIKAM | 628 754 | -19.7% | 2.3% | -0.4 | 274 114 386 | -15.3% | 2.6% | -0.3 | -6.2% |
| MILDRONATE | 2 209 336 | -39.3% | 10.2% | -3.4 | 1 637 626 290 | -25.1% | 11.9% | -2.2 | -19.0% |
| SULFARGIN | 100 619 | -15.3% | 0.7% | -0.1 | 55 056 550 | -10.0% | 1.1% | -0.1 | -2.8% |
| VIPROSAL | 604 874 | -34.8% | 2.1% | -0.9 | 220 554 518 | -41.5% | 2.0% | -1.2 | -7.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 77 427 | -29.4% | 43.1% | -9.3 | 39 102 558 | -23.3% | 76.5% | -4.5 | -14.1% |
| KAPSIKAM | 890 393 | -16.0% | 2.5% | -0.3 | 375 976 502 | -13.8% | 2.8% | -0.3 | -7.1% |
| MILDRONATE | 2 973 702 | -38.8% | 10.4% | -3.2 | 2 155 771 822 | -18.9% | 12.0% | -1.3 | -19.7% |
| SULFARGIN | 125 515 | -21.1% | 0.7% | -0.2 | 69 041 932 | -14.8% | 1.1% | -0.2 | -4.3% |
| VIPROSAL | 814 717 | -38.4% | 2.2% | -1.1 | 299 701 308 | -43.5% | 2.1% | -1.3 | -8.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 236 | 5.4% | 37.6% | 5 | 746 041 | 7.8% | 75.6% | 5.5 | -8.7% |
| KAPSIKAM | 16 016 | 6.3% | 2.4% | 0.3 | 8 505 081 | 6.4% | 3.1% | 0.3 | -5.7% |
| MILDRONATE | 51 075 | -4.2% | 13.2% | 0.6 | 42 379 063 | -1.9% | 15.3% | 0.8 | -5.9% |
| SULFARGIN | 1 968 | -11.8% | 0.6% | 0 | 1 191 392 | -9.8% | 0.9% | -0.1 | -4.7% |
| VIPROSAL | 15 380 | 3.1% | 2.2% | 0.2 | 5 978 232 | 3.5% | 2.1% | 0.2 | -5.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| KAPSIKAM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| MILDRONATE | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| SULFARGIN | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| VIPROSAL | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs